Solid Email Marketing Advice That Is Proven!

When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.

To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.

Identify and appeal to your audience. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. This way your base will grow organically.

This may seem like obvious advice, but make sure that when you are doing email marketing, that you have the correct addresses for all your contacts. You shouldn't be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. It is simply EMProTools bonuses a waste of time.

Your email communications should have calls to action. Clearly tell them how to receive the offers you have. If you include links in your messages, clearly instruct your readers on how to use them, and make the links prominent and obvious. Consider including your call to action at both the bottom and top of your email for ease of use.